Friday, October 22, 2010

Affiliate Millions: Make a Fortune using Search Marketing on Google and Beyond

Beyond Basics
 I got through this entire book in under an hour. Unless you're looking for the most basic of introductions to online affiliate marketing and pay-per-click advertising, save your money. This book is so basic it can't even be called a primer. Fully half the book is used to describe how to sign up with affiliate programs and create an Ad words account. This book offers no guidance on researching profitable niches or keywords, doesn't even mention an "ad portfolio" or describe why you may (or may not) want to manage your ads with a portfolio approach, and gives the most simplistic formulas for measuring campaign performance. The most sophisticated advice it gives can be summed up in two sentences: "Don't set your daily budget too high; you may lose a lot of money quickly." and "Make sure your campaigns are bringing in more money than you are spending." The final chapter is called "Working At Home: Legal and Tax Requirements." It touches on "starting your own business" topics so lightly that the chapter would have been better left out. 
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