If you have been working on the search engine optimization of your WordPress site, then you know that links, backlinks, and interlinks are some of the most important tools. You could choose from the most stylish WordPress themes and your content may be of the best quality. However, if you don't know how to use links correctly, then you probably aren't as successful as you would like to be.
Interlinking can be the trickiest of the tools because many people don't understand it thoroughly. Of course, it refers to linking different blog posts to other posts on your own site, and that may sound simple enough. However, there is definitely a right way and a wrong way to do this.
To begin with, you need to choose an anchor text. That's the word or phrase that the link is actually imbedded with. The way to determine which words you should be using as anchor text is to take a look at analytic. Find out what keywords actually get the most traffic for your website. These types of words should be the ones you are anchoring the most. If you aren't getting number one rankings with your current keywords, your first step should be to choose new words or phrases that will help build your Search Engine Optimization rankings.
It Matters Where You Link
People think they can add their interlinks anywhere in the content and everything will work just fine. However, that isn't the case. Here are a couple of things you must keep in mind:
- Search engines reward links that are higher in the content. In fact, if you include the interlinks in the first paragraph or two, they will be much more effective.
- Search engines only pay attention to the first link instance. That means if you include several links to the same article, you aren't really accomplishing anything.
A Final Note: Use Relevant Links
Finally, you need to understand that all interlinks must be relevant. Don't choose some random post from your archives and link to it. Not only will this not make sense, but it could penalize you with the search engines.
There are so many things you must consider about creating a WordPress page that is properly SEO optimized, and links are some of the most important. Interlinks are extremely helpful to you, readers, and the search engines, if you use them properly. Make sure you are interlinking the right way.
Anny Solway is a dedicated writer at ThemeFuse – a web studio that creates professional WordPress themes, that can be used out of the box. She loves to share blogging and technology tips.